At the ABC this week we were lucky enough to have a visit from Mark Deuze, who talked about how media work roles and practices are being changed, primarily by the affordances of digitalisation.
Mark has a very good book out called Media Work, in which he explains and contextualises the changing nature of media work - what it’s like to work in the media today and how the organisation of work shapes the professional identity of media workers.
Mark frames his work primarily within Henry Jenkins‘ notion of convergence culture: an increasingly global phenomenon based on the new participatory relationships between audiences and their media, and between media workers and amateur content makers.
Mark points out that as convergence culture takes place on both sides of the media spectrum - production and consumption - then the distinctions between the traditional role players in the production of cultural content are dissolving. As the line between producers and users blurs, with content production and distribution being done in workplace and non-workplace contexts by anyone with a computer, a network connection and moderate digital literacy and as a part of their normal lives, then what will differentiate professional media workers from anyone else making content?
Not surprisingly, this shifting paradigm is producing a crisis of professional identity, even prompting some professionals to ponder if the work they do inside media organisations is even media work. An official from the UK journalists’ union said recently that “journalists are too often reduced to a cross between call-centre workers and data processors”.
You can hear more from Mark and from Henry Jenkins, as both spoke to Antony Funnell on Radio National’s Media Report.
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